66% of logistics pros say talent quality — not cost — is the #1 factor in choosing a nearshore partner. Rapido's integration model explains why that's the right question to be asking.
Plus, a carrier pleading guilty to mob money laundering while still FMCSA-active, Iran's first post-ceasefire attack and what it means for diesel surcharges, FedEx Freight's first earnings as a standalone company, and more in today's newsletter.
Freight brokers are measuring their inboxes wrong. Most inbound email is monitoring, not work. And the longtail categories that look like noise are costing real margin. Here's how to audit what's actually in your inbox, and why it matters in 2026's margin-first market.
Join us as Danielle Chaffin, Sales Solutions Engineer at Revenova, shares her journey into logistics, discusses her approach to social media and talks about the importance of carrier advocacy.
In this week’s episode, we sat down with Danielle Chaffin, Sales Solutions Engineer at Revenova. Danielle shares her journey into logistics and discusses her all-or-nothing approach to social media. She also emphasizes the importance of advocacy for carriers.
We started off our conversation with Danielle giving us a behind-the-scenes look at Revenova and how they utilize the Salesforce CRM. “Revenova is a transportation management system. We're built on the Salesforce platform. It's like an app that you would download on your iPhone, except Salesforce is the iPhone and Revenova is the app. We get to utilize the Salesforce CRM and take advantage of all of their awesome prospecting opportunity tools. Then we bring in the TMS, the logistics side of it, and we go all the way through billing and paying.”
When it comes to posting on LinkedIn, being genuine goes a long way, and Danielle is the best example. She shared her approach to social media, which has served her well throughout the years. In her opinion, many people underestimate the power of a simple comment. “There’s been people asking me how I get so much engagement. I literally just comment on things.”
Danielle also emphasized the importance of keeping, what she calls the Big Idea guys around while developing products. She shared her insights on the importance of not only listening to customers but also doing what you do well as a company. “I definitely think it's important to keep what I call the Big Idea guys around. Internally, they have these awesome ideas. I think it's important to continue with that creative side. Because we could take exactly what customers say all day long, but if we also don't do what we know how to do as a software company…”
She also spoke about the importance of advocating for carriers. “When I talk about CRM, I push this because I am an advocate for drivers and carriers in Revenova. I tell everyone this almost every day. The CRM, so our accounts, it's customers, it's shipper companies, warehouses. It's also carriers. So the same information that you keep, or the same cadence that you're calling customers, you should also be gathering that information for carriers. Then we can house all of that in Revenova, but it's almost like a mindset change of just getting carriers.”
Danielle’s insights provide a fresh perspective on the industry, highlighting the importance of authenticity, innovation, and advocacy. Her dedication to supporting carriers certainly sets an example for others.
“When I say you’re going to require high levels of authenticity and authentication at the point of entry... that is no longer going to be enough to prevent access. You’re going to need multiple points that all need to match in order to unlock access- that’s where we’re going."
“Hold on, we've got something here where these guys are hungry to grow. We're hungry to grow." So, if we work together, we can help them grow their business."
Thomas Mella breaks down his thoughts on this week's FreightCaviar Podcast.
"We’ve gotten feedback that it saves them days of manual work, and they walk in prepared and being a good partner.”
Join over 14K+ subscribers to get the latest freight news and entertainment directly in your inbox for free. Subscribe & be sure to check your inbox to confirm (and your spam folder just in case).
