66% of logistics pros say talent quality — not cost — is the #1 factor in choosing a nearshore partner. Rapido's integration model explains why that's the right question to be asking.
Plus, a carrier pleading guilty to mob money laundering while still FMCSA-active, Iran's first post-ceasefire attack and what it means for diesel surcharges, FedEx Freight's first earnings as a standalone company, and more in today's newsletter.
Freight brokers are measuring their inboxes wrong. Most inbound email is monitoring, not work. And the longtail categories that look like noise are costing real margin. Here's how to audit what's actually in your inbox, and why it matters in 2026's margin-first market.
Caraway's VP of Operations advocates for broker partners who use technology to enhance efficiency, stressing the shift from traditional email-based methods to more technologically advanced, effective partnerships.
In this episode of the Freight Caviar Podcast, we sat down with Mark Riskowitz, Vice President of Operations at Caraway. From Johannesburg, South Africa, to San Diego, California, Mark lifts the curtain on Caraway’s shipping operations and their experiences selling products at major retailers. Here are a few takeaways from the interview:
We began our conversation by discussing the transition from selling products strictly online to selling in stores, and its success. Mark states that the key is building a foundation on technology. This involves being proactive and carefully planning what systems and infrastructure to build from a tech perspective, as well as working with the right supply chain partners.
When asked how they started selling to big retailers like Target and Nordstrom, he emphasized the importance of curated conversations with retailers, both inbound and outbound, along with marketplaces and partners, as being crucial to success.
When asked about his idea of an ideal broker, Mark describes them as someone who understands the business and conducts thorough research on where they would fit within the company. Most importantly, they should be someone who can identify whether or not there is a problem that needs to be solved in the first place.
Regarding email communication, Mark recalls instances of both poorly and effectively approached emails from freight brokers and other partners. He has encountered situations where there was a disconnect in communication, even with partners they were actively engaging with. On the positive side, he values emails that show the sender has done their homework, pulling relevant information from conversations or case studies. These well-researched, relevant emails, which focus on understanding and building rather than solving an assumed problem, are the ones he responds to and appreciates.
Mark advises against making assumptions about a client's problems. He appreciates partners who listen and understand that Caraway might not currently have a problem to solve but is looking to diversify its carrier mix and explore potential volume increases. He finds it off-putting when partners assume a problem exists when it does not, a common issue in the industry.
Get more insights from the full talk below.
“When I say you’re going to require high levels of authenticity and authentication at the point of entry... that is no longer going to be enough to prevent access. You’re going to need multiple points that all need to match in order to unlock access- that’s where we’re going."
“Hold on, we've got something here where these guys are hungry to grow. We're hungry to grow." So, if we work together, we can help them grow their business."
Thomas Mella breaks down his thoughts on this week's FreightCaviar Podcast.
"We’ve gotten feedback that it saves them days of manual work, and they walk in prepared and being a good partner.”
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