66% of logistics pros say talent quality — not cost — is the #1 factor in choosing a nearshore partner. Rapido's integration model explains why that's the right question to be asking.
Plus, a carrier pleading guilty to mob money laundering while still FMCSA-active, Iran's first post-ceasefire attack and what it means for diesel surcharges, FedEx Freight's first earnings as a standalone company, and more in today's newsletter.
Freight brokers are measuring their inboxes wrong. Most inbound email is monitoring, not work. And the longtail categories that look like noise are costing real margin. Here's how to audit what's actually in your inbox, and why it matters in 2026's margin-first market.
We sat down with Samir Burdzovic, Founder at Elysium Enterprise, a marketing agency for trucking companies. He discusses their new AI-powered driver recruitment platform, the importance of good branding, and more.
Welcome to another Tuesday Spotlight newsletter, featuring a break down of the latest episode of The FreightCaviar Podcast and a new Carrier of the Week.
We sit down with Samir Burdzovic, Founder of Elysium Enterprise, a marketing agency for trucking companies, and GetDrivers.ai, an AI platform that automates driver recruiting and hiring.
You could say that diesel runs in Samir's blood. Coming from a family of truck drivers, he’s been immersed in the industry from a young age. Born in Serbia, he moved to the United States at the age of 21 to pursue a career in trucking.
In 2016, after spending some time on the road, he opened his first business as an owner-operator. While running his operation, he noticed a common problem. Many carriers struggled to effectively market themselves and lacked a structured recruiting system that often got lumped alongside the sales department. He also noticed that many of them didn't understand the power of branding and marketing, treating it as an afterthought instead of a critical part of a business strategy.
Motivated to help the industry, he closed his business and founded Elysium Enterprise, a marketing agency that specializes in social media and content creation for trucking companies. Recruiting only became part of their service by accident, as they organically began generating driver leads for their clients.
Today, Samir and his team are currently developing GetDrivers.ai, an AI-powered platform, where instead of advertising on multiple sites, it centralizes all your marketing needs in one place.
Samir’s message to the industry is simple: stop treating marketing as an afterthought. Start treating it as the investment your future depends on.
In This Episode, You’ll Discover:
Here's what he had to say on the reality of trucking:
"Trucking is cool because when you’re working, you’re making crazy amounts of money, but when you’re not working, you’re losing a crazy amount of money. It’s a roller coaster that you need to know how to manage."
This week's episode is brought to you by Epay Manager, AmeriPol, WireBee, FreightFlex.
Listen to the episode on Apple Podcasts or Spotify. Watch the interview on YouTube.
TAB-LLC is a wholly owned subsidiary of Artur Express Inc. Our asset-backed model allows our agents to explore opportunities that would otherwise be unavailable.
At TAB, we provide agents with unmatched support, leading technology, staffing options, and unlimited potential to meet their financial goals and keep the wheels turning.
What we offer:
And much, much more.
One thing they wish more brokers understood:
I wish they knew that their customers are the ones who pay the bills, but carriers are the ones who get things done. They deserve more respect, and they have to realize that at the end of the day, we deliver food to their tables.
Want to be featured? Fill out this quick form to be our next Carrier of the Week.
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🎣THE FREIGHT CAVIAR CORNER
FREIGHT HUMOR
Plus, a carrier pleading guilty to mob money laundering while still FMCSA-active, Iran's first post-ceasefire attack and what it means for diesel surcharges, FedEx Freight's first earnings as a standalone company, and more in today's newsletter.
Bad carriers are gaming the weigh station system. Plus, C.H. Robinson's own engineer goes scorched earth on Reddit, the Ghost Truck Act gets roasted, and more in today's newsletter.
Plus, overseas ELD tampering, 100 pallets of stolen womenswear, 20,000 Mexican truckers losing US visas, and more in today's newsletter.
While everyone in trucking is watching rates, capacity, and fraud, a much bigger shift may be happening quietly in the background: the future of rail.
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