66% of logistics pros say talent quality — not cost — is the #1 factor in choosing a nearshore partner. Rapido's integration model explains why that's the right question to be asking.
Plus, a carrier pleading guilty to mob money laundering while still FMCSA-active, Iran's first post-ceasefire attack and what it means for diesel surcharges, FedEx Freight's first earnings as a standalone company, and more in today's newsletter.
Freight brokers are measuring their inboxes wrong. Most inbound email is monitoring, not work. And the longtail categories that look like noise are costing real margin. Here's how to audit what's actually in your inbox, and why it matters in 2026's margin-first market.
Kara Smith Brown, Founder and Chief Revenue Officer at LeadCoverage, shares key insights into the current state of marketing in the industry and how intent data is replacing cold-call prospecting.
With a background in marketing, Kara began her career at Echo Global Logistics as Director of Marketing and Investor Relations. She later served as Director of Global Marketing at SEKO Worldwide, followed by a year and a half at OHL (now GEODIS) as Marketing and Communications Director.
Today, drawing on her extensive logistics experience, she is the Founder and Chief Revenue Officer at LeadCoverage—a premier supply chain go-to-market consulting firm focused on the freight industry.
The biggest trend in go-to-market and demand generation right now?
According to Kara, it's intent data.
There are four kinds:
When asked about the state of marketing in the industry, Kara says it's getting cheaper every day.
"The tools are getting better, and when you layer AI on top of it, it's no longer about the pretty pictures, it's about who's fastest to the pain before the pain.”
Her perspective on the implementation of AI in CRM—its benefits and the most effective ways to leverage it to drive intent data and boost sales—is clear:
"Every LinkedIn post you see by some tech bro who's like 'I built a Claude prompt, and I got rid of my whole marketing team' — I have tried all of it, and almost none of it works."
But there are ones worth investing in. HubSpot, for example, is product-led with its own AI tools built right in.
So who wins in freight over the next decade as AI takes hold?
According to Kara, there are two types of players:
The question is: which player are you?
Listen to the episode on Spotify and Apple Podcasts, or watch the interview on YouTube.
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Plus, a carrier pleading guilty to mob money laundering while still FMCSA-active, Iran's first post-ceasefire attack and what it means for diesel surcharges, FedEx Freight's first earnings as a standalone company, and more in today's newsletter.
Bad carriers are gaming the weigh station system. Plus, C.H. Robinson's own engineer goes scorched earth on Reddit, the Ghost Truck Act gets roasted, and more in today's newsletter.
Plus, overseas ELD tampering, 100 pallets of stolen womenswear, 20,000 Mexican truckers losing US visas, and more in today's newsletter.
While everyone in trucking is watching rates, capacity, and fraud, a much bigger shift may be happening quietly in the background: the future of rail.
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