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"It’s important to get really good at this muscle of being able to implement and realize the return that you expect around technology."
We sat down with Mike Carter and Jesse Buckingham, Founders at Vooma, an AI automation platform for the logistics and freight industry, designed to act as an "AI agent" for brokers and carriers.
They bring us behind the scenes of their company, share their take on the future of artificial intelligence, and explain how they're helping transform businesses with it.
Plus: Check out this week's Carrier of the Week.
We sat down with the founders of Vooma to talk about AI– and how their platform is helping brokers and carriers spend their time on more meaningful work.
Since their launch in 2022, they've worked with the industry’s top brokers and carriers, including Axle Logistics, WWEX, Sunset Transportation, and more.
“What we’re building towards is how to actually have AI that learns and understands all of the nuance that goes into moving freight, what are all of these minor, specific details."
The two connected in the logistics sphere through a mutual friend and a self-driving idea Jesse had. They soon started exploring with a vision of building a universal broker/dispatcher for the trucking industry, and in 2023, officially launched Vooma.
Recently, the company announced $16.6M in funding to scale their operations.
Jesse Buckingham and Mike CarterFounders of Vooma
Alongside their funding, they've announced their newest product: Vooma Voice. It enables their Vooma Agents to make and receive calls, as a standalone voice agent or as part of a multi-channel workflow.
What's next for the company? Mike and Jesse are expecting to expand their team across engineering, product, sales, and customer success to keep pace with their rapid growth.
In this episode, you'll discover:
Here's what they had to say on the future of AI:
“Bold prediction here is that within a couple of years, the shift of humans communicating across freight is going to be dramatically lower than it is today, and that there will be AI that represents all of the stakeholders in the ecosystem- both brokers and carriers, shippers, and AI – is going to be handling a lot of that communication."
Listen to the episode on Apple Podcasts or Spotify. Watch the interview on YouTube.
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Plus, a carrier pleading guilty to mob money laundering while still FMCSA-active, Iran's first post-ceasefire attack and what it means for diesel surcharges, FedEx Freight's first earnings as a standalone company, and more in today's newsletter.
Freight brokers are measuring their inboxes wrong. Most inbound email is monitoring, not work. And the longtail categories that look like noise are costing real margin. Here's how to audit what's actually in your inbox, and why it matters in 2026's margin-first market.
Bad carriers are gaming the weigh station system. Plus, C.H. Robinson's own engineer goes scorched earth on Reddit, the Ghost Truck Act gets roasted, and more in today's newsletter.
Plus, overseas ELD tampering, 100 pallets of stolen womenswear, 20,000 Mexican truckers losing US visas, and more in today's newsletter.
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