🎣 Freight Tech You Missed

Last week, the FreightCaviar team was at the TIA Capital Ideas Conference in San Antonio. If you’re not familiar, TIA is the main association for freight brokers and 3PLs. They also advocate on behalf of brokers in D.C. and put on one of the best events in the industry.

The event kicked off with TIA’s second annual Media Day on Wednesday, April 9.

We were there for the key announcements, product launches, and behind-the-scenes conversations.

Here’s what stood out—especially for brokers keeping an eye on freight tech.

CarrierAssure Report Card

The Common Thread: Everyone’s Betting on AI

It wasn’t just that every company had AI—it was what their AI actually did that mattered.

Most tools claimed to save time, reduce risk, and automate tasks.

But a few stood out by showing how their products work in the real world.

FreightCaviar Sponsors Doing Big Things

CloneOps: CloneOps launched its AI platform for overloaded ops teams. One standout feature is Voice ID tech that flags suspicious callers before a load gets stolen.

CEO David Bell said they’re building a voice database of known scammers to help stop fraud before it happens.

“This platform had to solve real problems—not just look good in a demo.”

FleetWorks: FleetWorks rolled out a multilingual AI assistant that replaces routine phone and email communication. No more copy-pasting from Google Translate. The system automates common updates, speaking directly with carriers in their preferred language.

We interviewed Paul Singer, their CEO & Co-Founder, last August:

FreightClaims.com: Claims have always been a mess. FreightClaims is using machine learning to turn them into a streamlined workflow. It’s the kind of tool that replaces hours of back-and-forth and makes the process easier for everyone involved.

Check out our previous article on FreightClaims.com here:

Making the Complex Simple with Freightclaims.com

We’re posting a few of our favorite presentations from the TIA 2024 Conference Media Day. Freightclaims.com stuck out for its solution that makes the overly complex and frustrating claims process much more manageable and streamlined.

FreightCaviarAdriana Pulley

Brought to You By Shipper CRM

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ShipperCRM offers four key features:

1. U.S. Shipper Database: Access 51,000 thoroughly researched shippers, each with the equivalent of up to 3 hours of research.
2. Magic Map: A revolutionary search engine that helps you quickly find your ideal shippers.
3. Magic Contacts: Logistics contacts that automatically update themselves.
4. Relationship Manager + Integrations: Seamlessly manage shipper relationships with built-in CRM tools and integrations.

Greenscreens.ai: Greenscreens just launched Intuition, an AI tool that predicts rates up to 12 months out. It’s designed for brokers quoting contract freight and building long-term pricing strategies.

The product comes right after Greenscreens was acquired by Triumph Capital.

Highway: Highway is moving beyond carrier identity and into load-level visibility. Two new features launched:

• Load Lock+: Flags risky shipments in real time using ELD data.
• Exclusion Intel: Surfaces hidden insurance gaps so you’re not blindsided during claims.

Example: KCH Transportation flagged a stolen load in minutes after a truck pinged in the wrong state. That’s what Highway is building toward.

We just interviewed Michael Caney, CCO at Highway, two weeks ago:

HappyRobot: HappyRobot unveiled Bridge, a centralized “control panel” that connects your teams, tools, and operations. It’s part Slack, part CRM, and part execution hub.

You can think of it as the glue for your brokerage’s daily workflows.

We interviewed the founders (and brothers) in November:

OTR Solutions: OTR announced OTR 365, a 24/7 payment system that eliminates cutoff clocks. Factoring payments can now hit any bank account within minutes—even on weekends.

Built on years of invoice data, their system is learning across both broker and carrier platforms to speed things up.

TrueNorth: VP Michael Davidian unveiled Loadie, an AI dispatcher that auto-matches loads with vetted carriers based on compliance, history, and preferences.

Carriers don’t need to log into anything—they just call in, and Loadie logs everything: location, equipment, preferred lanes. Brokers get real-time updates without needing a person to answer every check-in.

Brought to You By CtrlChain

CtrlChain is a cost-effective solution that helps carriers secure more contract freight with reliable shipper companies. The company emphasizes stable income for carriers by fostering long-term, mutually beneficial partnerships between carriers and shippers.

CtrlChain system simplifies the day-to-day tasks of fleet owners and operators by digitizing and automating manual tasks such as managing delivery information, updating customers, and providing PODs. It replaces spreadsheets, emails, phone calls, and post-it notes by offering a single platform for planning, executing, and receiving payments for deliveries.

Other Tools Worth Noting

Breaking from the FreightTech AI pack: Companies make their case at TIA meeting

It was AI all the way at the Transportation Intermediaries Association conference as companies rolled out new solutions to aid the brokerage community.

FreightWavesJohn Kingston

• Lean Solutions launched StudioQ with a focus on onboarding and visibility.
• McLeod Software rolled out MPact.RespondAI to organize email chaos.
• Rose Rocket released Ted, its take on an AI agent to reduce manual entry.
• Tai Software is promising custom automation for each brokerage.
• Revenova dropped Artimus, an AI co-pilot built into their TMS.
• Pallet's Copilot handles RFQs and reconciliation.
• Qued is focused solely on AI appointment scheduling.
• Crum & Forster showed off upgrades to TripExcess high-value load insurance.
• HaulPay launched a new UI with more fraud protection.
• Get Real Rates wants to make rate generation actually work.
• Infinity Software is building BrokerOS to unify brokerage data.
• Parade pushed CoDriver, their AI tool to help brokers qualify carriers fast.

What’s Next

TIA Media Day made one thing clear: everyone’s building with AI, but only a few are getting past the buzzwords. The most interesting tools are solving specific pain points—like fraud, language barriers, rate prediction, and claims.

Let us know which ones you’ve tried—or what you’re keeping an eye on.

FREIGHT HUMOR