🎣 Customers Want Proof

Flatbed rejections hit a record 48.7%, broker numbers stop falling, and diesel jumps 30 cents overnight.

🎣 Customers Want Proof

Happy Thursday. Here’s what freight X, LinkedIn, Reddit, and YouTube were talking about this week.


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Trending on X: Flatbed Rejection Rates Go Hyperbolic

Craig Fuller posted that flatbed rejection rates just hit 48.74%, an all-time high. That means nearly half of contracted flatbed loads are getting rejected and pushed into the spot market.

In the replies, brokers and drivers started debating why:

  • “I'm seeing hotshots with no numbers everywhere. Word must have got out.”
  • Some asked whether diesel prices are pushing carriers to decline marginal loads. Fuller pushed back: “The surge in flatbed occurred well before the Iran conflict.”
  • He added that large industrial shippers are driving stronger demand.

If this holds, it’s one of the clearest signs yet that industrial freight (steel, construction, machinery) may be tightening faster than the rest of the truckload market.


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Trending on LinkedIn: Broker Count Stabilizing

Freight analyst Kevin Hill shared the latest brokerage authority numbers, showing the total number of active freight brokerages in the U.S. is 24,863, with a small net increase of 14 in February.

Spot rates may be heating up and margins getting squeezed, but the broker population has largely stabilized.

  • 6-month change: -0.2%
  • 1-year change: -1.4%
  • 3-year change: -18.9%

The brokerage shakeout that started after the freight boom appears to have already cleared out most of the weaker players. Broker count hasn’t grown, but it also isn’t collapsing anymore.


Trending on Reddit: Customers Still Don’t Get Fuel

Two separate threads on r/FreightBrokers this week captured how the diesel spike is rippling through the freight industry.

In one post, a broker warned a customer that rates were rising due to higher diesel prices. The customer’s response: could he send “collateral” explaining the increase?

A second Reddit thread asked brokers how customers are reacting to fuel prices more broadly.

One driver wrote:

“Drivers in PA just had to pay $5 a gallon for diesel.”

Another owner-operator said,

“My fuel cost is up by 30% over the last two weeks.”

If the conflict in the Middle East keeps pushing oil higher, expect more of these conversations.


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Trending on YouTube: Diesel Ate the Gains

A new market update from Trucking Made Successful shows how weird this week has been for carriers. Flatbed volumes are up, brokers are getting more aggressive on English proficiency checks, and some lanes are finally paying better again.

But diesel is killing the momentum. In the video, the host says prices jumped by roughly 30 cents overnight in some areas and are now up more than 50 cents month over month on a national basis.

Her takeaway: the market finally started feeling better, then fuel costs showed up and ate the upside.


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